You don't have a messy business.
You have 6 tools that never learned to talk to each other.
I'm Erin, and connecting them is my whole job. I make your tools talk, automate the parts you hate, and get you found by AI before your competitor is.
Operations, automation, AI, and AI-search visibility for owners who can feel the gap but cannot point to it.
Tools I'm Certified In & Build With
Anthropic certified: Claude 101, Claude Code 101, Claude Cowork, and AI Fluency for Small Businesses (PayPal & Anthropic).
Sound like your Tuesday?
A lead books a call in your scheduler. It hits your calendar. Then what? Right now, the answer is you, by hand.
You re-type the same name, email, and phone into five tools just to get one person set up.
A lead filled out your form five days ago and you just now saw it.
You are killing it on ads, but you could not tell me which ones actually became clients.
You bought Zapier six months ago and you have logged in once.
Someone asks ChatGPT for a business like yours, and your name never comes up.
None of that means you are bad at this. It means your tools were never set up to talk. That gap is where the leads, the revenue, and your evenings quietly leak out.
What if it all just... talked?
Enter a lead's info one time. From there, every path has an automatic next step. Booked and serious? Straight into onboarding. No-showed? Auto follow-up with a reschedule link. Not a fit? Polite close, logged, done. No re-typing. Nothing slipping. And the client never feels a delay or a did-they-forget-about-me moment.
That is not a fantasy version of your business. It is a weekend of setup, and with AI it is faster and cheaper than it has ever been.
Not with more tools. With the right connections between the ones you already have. Simplifying complicated things genuinely makes me happy. (Weird flex. Still true.)
THE NEW FRONT DOOR
Your next client is asking AI, not Google.
Everyone and their mom asks ChatGPT, Claude, and Perplexity before they ever hit a search bar. If those tools cannot read your site, you are invisible, and most people building websites still do not optimize for this at all.
I do. AEO, GEO, and SEO so AI references you, local search finds you, and Google pulls your site as the answer. Want to know where you stand right now? It takes 60 seconds and costs nothing.
Get your free AI Visibility ScanThree lanes. One connected business.
Pick the one that stings most. They all feed each other.
GET FOUND
Get found by AI, not just Google.
AEO, GEO, and SEO, done for you. The llms.txt, the schema, the FAQ rewrite AI actually reads, so ChatGPT and Perplexity recommend you and Google pulls your site as the answer. Most web people do not touch this. I lead with it.
From $497/month
GET CONNECTED
Make your tools talk to each other.
Your CRM, scheduler, payments, email, and AI workflows wired into one operation. Enter a lead once and every next step just happens. Booked, no-showed, or not a fit, nothing slips. Ongoing right-hand support available when you want it.
From $1,500
GET BUILT
A website built to be found.
Custom sites and funnels optimized for AI search from day one, which most designers do not do at all. Built for conversion from the first headline to the follow-up three days later. Simpler builds via Get Coastal Built from $750.
From $2,500
Want to start with one paid sprint? Operations Triage: one audit, one real build, ten days. $497 →
START FREE
Two free ways to see your gaps.
No call required. No spam. Just a real read on where you stand.
The 5-Minute Operations Audit
6 questions. Honest answers. A real score.
- Your operations health score (out of 30)
- Section-by-section breakdown
- The fixes matched to your weak spots
- Results instantly. No spam.
The AI Visibility Scan
Drop your URL. See if AI can find you.
- Your AEO / GEO / SEO visibility score
- Whether ChatGPT and Google can actually read you
- The gaps costing you AI-search referrals
- Your fastest wins, ranked
STRAIGHT TALK
Who I work with (and who I don't).
We'll get along great if you:
- You can feel the gap (lost leads, six tools, fuzzy on what converts) but cannot point to where it leaks
- You hand over logins and collateral fast, because you want it handled
- You trust a process instead of white-knuckling every step
- You are open to changing how things work, not just bolting automation onto a mess
We're probably not a fit if you:
- You have rigid systems you will not budge on (I can build it, but it comes out duct-taped, and neither of us wants that)
- You want a button-pusher, not a system (that is a VA, and that is a different hire)
- You mainly need paid ads, media buying, or marketing funnels and lead gen built from scratch
In that last bucket? I've got trusted specialists I'll point you to. Right person, faster result, no hard feelings. That is just how this works.
Not my first rodeo.
Automated workflows built
Zapier integrations deployed
Platforms connected
Years of operations experience
WHAT THEY SAY
Real people. Real results. Real talk.
I really loved working with Erin. I have two people doing her job now, which makes sense because she just offered a significantly broader set of skills than most.
Lindsay M.
Former Client
Very organized, very systems oriented, and just brilliant. Even being in a conversation with Erin, I'm already learning all sorts of things, and the minute I implement, I'm like, why the hell haven't I been doing this?
Bri
Marketing Partner
Erin created a wonderful website for my small town bar. Simple yet stylish and packed with information. Incredibly easy to work with, great communication, and she made sure every function and link worked. I highly recommend her services.
Kaurie
Bar Owner
What an absolute treat. My head is spinning and that's a great thing. I feel so much better about my day to day. I'm so excited and I know she just scratched the surface. I can't thank you enough!
Chris
THE WORK
Sites and systems I've built.
Real builds for real businesses. Different industries, different needs, same standard.
The Coastal Collaborative
Custom React + Vercel Build
Pour House Saloon
Restaurant + Events Site
Garnet Hearth
Wellness + Coaching Site
Need Something Simpler?
Get Coastal Built starts at $750.
3-page, AEO + SEO optimized Vite sites built in 7 days. Add ongoing maintenance for $49/mo (up to 5 hours of updates monthly).
Visit Get Coastal BuiltQUICK ANSWERS
Common questions, straight answers.
I connect your tools so they talk to each other, automate the repetitive stuff, build AI into your day-to-day, and get you found by AI search. Three lanes: Get Found (AEO, GEO, and SEO so AI and Google can see you), Get Connected (systems, automation, and AI woven into how you work), and Get Built (websites optimized for AI search from day one). Whatever it takes so your business runs without you holding it all together.
A VA executes the tasks you give them. I figure out which tasks should not exist in the first place, then build the systems that handle the rest. VAs handle work. I eliminate it. Most small businesses need both eventually. If you are picking where to start, you probably need me first.
When someone asks ChatGPT, Claude, or Perplexity to recommend a business like yours, AI can only suggest sites it can actually read. Most sites are not built for that, so they are invisible to it. I add the structure that fixes it: llms.txt, schema markup, and an AI-readable FAQ, so you show up as the answer instead of your competitor. The free AI Visibility Scan tells you exactly where you stand right now.
Both free tools cost nothing. Get Found (AEO, GEO, SEO) starts at $497/month. Get Connected (systems and automation) starts at $1,500. Get Built (websites) starts at $2,500, or $750 for a Coastal Built starter site. Want to start with one paid sprint? Operations Triage is $497 (one audit, one real build, ten days). Custom builds scale from there.
If you have rigid systems you will not budge on, we are probably not a fit. I can build it, but it comes out duct-taped, and neither of us wants that. If you mainly need paid ads, or marketing funnels and lead gen built from scratch, that is a different specialist, and I will happily point you to the right one. Right person, faster result.
I specialize in the messy middle.
I'm Erin. I've spent over a decade as the person behind the scenes making sure nothing falls through the cracks for founders, executives, and growing businesses.
Give me two systems that don't communicate and I'll find the bridge and build it. That is kind of my jam. I am an AI nerd and an operations person in the same body, which turns out to be exactly the combination this moment needs.
The messy middle is that place where your business has outgrown your systems but definitely hasn't outgrown its potential. Most of my best clients came to me convinced they needed to get organized first. They didn't. They needed the right person to step in and build the system with them.