You built something brilliant.
Stop drowning in the admin.
I take small businesses held together with sticky notes and Slack threads and turn them into systems that actually run.
Operations, automation, and AI integration for founders who've outgrown DIY.
Tools I'm Certified In & Build With
Sound familiar?
You bought Zapier six months ago and you have logged in once.
A lead filled out your contact form five days ago and you just now saw it.
Every time you onboard a new client, you are reinventing the wheel.
Your last VA quit and nothing was documented, so you are starting from zero.
You hired help once and ended up redoing everything yourself.
You are copying data between six different tools because none of them talk to each other.
They are costing you clients, revenue, and the energy you need to grow.
What if your business
just... ran?
Picture this: you open your laptop Monday morning and everything's handled. Your new client already got their welcome email, intake form, and onboarding packet. Automatically. Your CRM is updated. Your team knows what to do. Nothing fell through the cracks over the weekend because the system caught it.
This doesn't have to be a fantasy...
It's just what happens when your operations are actually built to scale.
I build the systems, automations, and workflows that take your duct-taped business from barely holding it together to fully dialed in.
Not with more tools.
With the right connections between the ones you already have.
What I Fix
These are the problems I solve every day.
Systems & Automation
Make your tools talk to each other.
Your CRM, project tool, payments, scheduler, email, and AI workflows. I build the integrations that turn your stack into one connected operation. From $1,500.
Fractional Operations Support
Your right hand. Not another hire.
Retainer-based right-hand support. Inbox, calendar, team oversight, automations, and AI-augmented work. Me and Kelly, on retainer. From $1,500/month.
Web & Funnels
Build the front door. And the path through it.
Custom sites, sales funnels, event builds, and email + SMS sequences. Built for conversion from the headline they read first to the follow-up three days later. From $2,500.
Plus: One ongoing service
AI Discoverability. $497/month.
Get found by ChatGPT, Claude, Perplexity, and Google. Done-for-you monthly retainer. First month is the full foundation (llms.txt, schema, AEO-friendly FAQ rewrite). Every month after is ongoing optimization.
Cytd.ai charges $299/mo for a dashboard. I'm $497/mo and I'm a human who actually does the work.
Not my first rodeo.
Automated workflows built across 50+ platforms
Zapier integrations designed and deployed
Asana project templates created
Years of operational and executive support
WHAT THEY SAY
Real people. Real results. Real talk.
"I really loved working with Erin. I have two people doing her job now, which makes sense because she just offered a significantly broader set of skills than most."
Lindsay M.
Former Client
"Very organized, very systems oriented, and just brilliant. Even being in a conversation with Erin, I'm already learning all sorts of things, and the minute I implement, I'm like, why the hell haven't I been doing this?"
Bri
Marketing Partner
"Erin created a wonderful website for my small town bar. Simple yet stylish and packed with information. Incredibly easy to work with, great communication, and she creatively designed a site with fairly little direction from me. She made sure every function and link worked, and went above and beyond to help drive traffic to my business. I highly recommend her services."
Kaurie
Bar Owner
"What an absolute treat. My head is spinning and that's a great thing. I feel so much better about my day to day. I'm so excited and I know she just scratched the surface. I can't thank you enough!"
Chris
THE WORK
Sites and systems I've built.
Real builds for real businesses. Different industries, different needs, same standard.
The Coastal Collaborative
Custom React + Vercel Build
Pour House Saloon
Restaurant + Events Site
Garnet Hearth
Wellness + Coaching Site
Need Something Simpler?
Get Coastal Built starts at $750.
3-page, AEO + SEO optimized Vite sites built in 7 days. Add ongoing maintenance for $49/mo (up to 5 hours of updates monthly).
Visit Get Coastal BuiltNot ready for the full thing?
Three ways to start small.
Free, $497, or $1,500. Whichever fits where you are right now.
The 5-Minute Operations Audit
6 questions. Honest answers. A real score.
- Your operations health score (out of 30)
- Section-by-section breakdown
- Free tools matched to your weak areas
- Results instantly. No spam.
Operations Triage
One audit. One real build. Ten days.
- 90-min audit call with Erin
- Custom report identifying your biggest bottleneck
- ONE concrete thing built and shipped
- 30 days of in-portal messaging access after
- Every artifact in your private portal
The Operations Teardown
Strip it down. Build it back better.
- Mystery shop your funnel + interviews
- AI opportunity map
- 15-25 page report in 7 days
- 3 quick wins + follow-up call
- Optional Build tier from $2,500
Or book a free discovery call if you want to talk it through first.
QUICK ANSWERS
Common questions, straight answers.
I help small business owners stop doing the same annoying tasks over and over. I connect your tools so they talk to each other, automate the repetitive stuff, and bring AI in where it actually helps. Three services: Systems & Automation, Fractional Operations Support, and Web & Funnels. Whatever it takes to make your business run without you holding it all together.
A VA executes the tasks you give them. I figure out which tasks shouldn't exist in the first place, then build the systems that handle the rest. VAs handle work. I eliminate it. Most small businesses need both eventually. If you're picking where to start, you probably need me first.
Discovery call is free. The 5-Minute Operations Audit is free. The Operations Teardown audit is $1,500. The AI Setup Sprint is $3,500 for two weeks of work. Custom builds range from $2,500 to $25,000 depending on scope. Retainers start at $1,500/month and scale with hours. Coastal Built starter websites start at $750.
Discovery call within 48 hours of inquiry. Contract and onboarding wrap inside a week. First active work begins immediately after kickoff. Most new clients are live within 7 to 10 days of the initial conversation.
Yes, that's a core service. I've built inbox triage, meeting summarizers, content generators from voice notes, lead scoring, SOP generators, and 'chat with your business' tools for clients. The AI Setup Sprint ($3,500, 2 weeks) is the productized version where I deliver 3 to 5 working AI workflows with documentation and training. Custom AI integration is also baked into most of my system builds.
I specialize in the messy middle.
I'm Erin. I've spent close to a decade as the person behind the scenes making sure nothing falls through the cracks for founders, executives, and growing businesses.
Give me two systems that don't communicate and I'll find the bridge and build it. That's kind of my jam.
I specialize in the messy middle. That place where your business has outgrown your systems but definitely hasn't outgrown its potential. Most of my best clients came to me convinced they needed to get organized first. They didn't. They needed the right person to step in and build the system with them.
More About Me